Nike and (RED) have announced a partnership to leverage the power of sport to fight HIV/AIDS in Africa. The goal is to raise the overall awareness of the AIDS pandemic and generate support for medication and educational programs that help fight AIDS in Africa. Africa is the region hardest hit with this pandemic, with an estimated 4,100 deaths in sub-Saharan Africa every day. But a little can go a long way in making an impact and giving those infected with AIDS a chance at life again.
How can you help?
Wear (RED) laces, on or off the field. The tagline for the Nike (RED) program is “Lace Up. Save Lives.” Simple as that. By wearing Nike (RED) laces, you can help raise awareness for (RED) programs and inspire others to support the movement by purchasing Nike (RED) laces. For each pair of $4 laces sold, Nike will contribute 100% of its profits to the Global Fund and to Nike’s youth-oriented football-based AIDS education programs in Africa.
So, to summarize:
Buy (RED) laces.
For more information you can visit Nike's website. We'll also have a video later on ussoccer.com, so be sure to check back...