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U.S. Soccer and OptionIT Offer Fans the Ability to Reserve Priority Tickets for Aug. 10 Match against Brazil


CHICAGO (June 4, 2010) — For the first time ever, U.S. Soccer is offering fans the exclusive opportunity to buy a limited number of ticket options for premium seat locations to the U.S. Men’s National Team’s match against five-time World Champion Brazil on Aug. 10 at the New Meadowlands Stadium in East Rutherford, N.J.

Ticket options, offered exclusively through OptionIt, a leader in the next generation of ticket buying for sports events, provide fans the ability to access the most coveted seats to the U.S. and Brazil’s first international friendly after the 2010 FIFA World Cup.

For just 20 percent of the face value of the ticket, fans can reserve premium tickets now and then decide later if they wish to definitely purchase the tickets. The option saves the hassle of resale if fans decide not to attend the match.

A limited number of tickets have been set aside in each of the following premium seating areas: VIP Midfield, Midfield Club, Lower Midfield, Sideline Club and Lower Sidelines. Options are available for purchase now at https://www.optionit.com/site/buydetails/95318. U.S. Soccer encourages fans to purchase the option to ensure one of the best seats in the house for this premier international friendly.

Advantages of OptionIt

  • Flexibility & Convenience: By purchasing an option, you can reserve now and decide later by either exercising your option or selling your option to another U.S. Soccer fan at OptionIt.com.
  • Worry-Free Solution: Lock-in face-value access now and avoid paying multiple times over face-value in the secondary market.
  • Peace of Mind: OptionIt's "official" relationship with U.S. Soccer guarantees that your option corresponds to credible tickets.

What is an option?
An option gives someone the right, but not the obligation, to purchase a ticket at face value at a predetermined date in the future.

Why buy an option?
Options provide unmatched levels of convenience and flexibility. Rather than make a financial commitment for the entire price of the ticket today, an option allows you to defer your decision until a later date and know that you have a guaranteed ticket should you want to attend the event. In addition, in high demand situations where you might have to purchase a ticket on a secondary market many times over face value, an option gives you the right to buy a ticket at face value.

How do options work?
An option is associated with an actual ticket that is held by U.S. Soccer. Once that option is purchased, the fan has the right, but not the obligation, to purchase that ticket at a predetermined date in the future. After the option is initially purchased, the fan has the ability to sell that option to someone else on the OptionIt Aftermarket, exercise the option (purchase the ticket and attend the game), or let it expire.

The match will be played with stars from both teams less than one month after the conclusion of the 2010 FIFA World Cup in South Africa. A sellout crowd is expected for Brazil’s first appearance in the New York area in 14 years.

The teams last met in the final of the 2009 FIFA Confederations Cup, where the U.S. jumped out to a 2-0 lead on goals by Clint Dempsey and Landon Donovan before Brazil rallied for a 3-2 victory.

Kickoff on August 10 is set for 8 p.m. ET, and the match will be broadcast live on ESPN2. Fans can also follow the match live online via ussoccer.com’s MatchTracker and twitter.com/ussoccer.

Further ticket information will be available in the near future.


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