OPTI-FREE Lens Care Products and United States Soccer Federation Team Up to Deliver Optimum Performance
FORT WORTH, Texas (Wednesday, March 29, 2000) - Alcon Laboratories, manufacturer of OPTI-FREE lens care products, is pleased to announce its 2000 sponsorship of the United States Soccer Federation (USSF), the preeminent organization dedicated to grow the sport of soccer. As the "Official Lens Care Brand of the USSF," Alcon will sponsor and have a presence at United States Men's and Women's National Team matches leading up to the 2000 Olympic Games in Sydney, Australia.
"U.S. Soccer has endorsed Alcon's OPTI-FREE EXPRESS Multi-Purpose Disinfecting Solution and SUPRACLENS Daily Protein Remover because both products exemplify exceptional performance," said U.S. Soccer president Dr. S. Robert Contiguglia. "We're proud to partner with Alcon on this exciting opportunity."
"We chose to sponsor the USSF because the outstanding performance of the women's team in the World Cup was an inspiration to us all," said Kevin Buehler, vice president and general manager, Alcon Consumer Products Division. "OPTI-FREE EXPRESS contains ALDOX antimicrobial for enhanced disinfection. There is not a more powerful, yet gentle, one-bottle solution available. Through our sponsorship of the USSF and a free soccer gear offer, we are excited to be able to reward lens wearers across the country for using these fine products."
Beginning April 1, Alcon will kick off the union with its Optimum Performance promotion, teaming the top performance of our national soccer teams with Alcon's leading contact lens care products. The Optimum Performance promotion includes a national sweepstakes and a free soccer gear offer with the purchase of OPTI-FREE EXPRESS or SUPRACLENS, as well as informational kiosks for OPTI-FREE EXPRESS at USSF soccer matches throughout the summer.
Displays and specially-marked packages of OPTI-FREE EXPRESS Multi-Purpose Disinfecting Solution and SUPRACLENS Daily Protein Remover will be in select mass merchandise, supermarket, and drug retail outlets in April. With a proof of purchase and store receipt for OPTI-FREE EXPRESS or SUPRACLENS, fans can choose from their choice of USSF gear, including a regulation size Optimum Performance soccer ball, gym bag or child-size backpack. This promotion ends December 29, 2000.
On May 21 and July 30 the Optimum Performance sweepstakes will be featured in free standing inserts in newspapers nationwide. There is no purchase necessary and entrants will be eligible to win a 2000 Chevrolet Venture, a Dell computer and soccer memorabilia autographed by members of last year's champion Women's World Cup team.
Alcon is the global leader in the research, development, manufacture and marketing of ophthalmic products, including surgical instruments and accessory products, intraocular lenses, prescription drugs and contact lens care solutions. Alcon is wholly-owned by Nestle S.A.
Founded in Fort Worth, Texas in 1947, Alcon now employs 10,000 individuals around the world. Total sales for 1999 exceeded $2.4 billion, with activity in more than 170 markets. One of the cornerstones of Alcon's success is the company's commitment to Research and Development. Housed at the company's headquarters in Fort Worth is the 400,000 square foot
William C. Conner Research Center, the largest and most sophisticated eye research center in the world. Over the next five years, Alcon plans to spend nearly $1 billion on eye-related research, more than any entity outside the National Eye Institute.
CONTACT: Kelley McKeon, of Porter Novelli