U.S. Soccer Unveils Game-Specific Poster for FIFA World Cup Qualifier Against Honduras In Utah
Visual Artist Eric Elms Designed Limited-Edition Poster
SALT LAKE CITY (June 15, 2013) – Art director and visual artist Eric Elms designed a limited-edition poster for the U.S. Men’s National Team’s World Cup Qualifier against Honduras at Rio Tinto Stadium in Sandy, Utah on June 18 at 7 p.m. MT.
The limited-edition poster will be available for purchase at ussoccerstore.com. A smaller sized poster will also be provided through giveaways in the Salt Lake City area leading up to the match.
The poster states, “LOOK MA, NO HANDS,” complete with eyes in the Os of the word LOOK, a unique design known well by Salt Lake residents. The design was first painted on crosswalks in the city in 2001 as an advisory to enhance street safety by encouraging pedestrians to look both ways before crossing the street. The design received such strong public acceptance that more were installed prior to the 2002 Winter Olympics to assist visitors from countries around the world.
“I liked the idea of re-contextualizing this classic American phrase to create a bunch of new meanings for soccer and for the viewer,” said Elms. “It lets the viewer discover the new context on their own instead of simply throwing it in their face. Once they realize it is about soccer it redefines the saying for this event. Lastly, I wanted to play on the ironic use of the word ‘football’ in America and how that is reserved for a sport that is all about using the hands.”
Elms grew up in California before moving to New York to study design at the Pratt Institute. Recently, he founded a design studio named Partners & Others and has amassed a prestigious list of clients – including Nike – for which he art directs campaigns, develops identities, designs apparel and accessories and acts as creative consultant. Elms’ art spans a variety of mediums including painting, illustration, sculpture and installation, and he has held solo shows in New York, Tokyo, Miami, Sydney and Paris.