Futura Designs Limited Edition Kayo Skateboard for 2014 World Cup
CHICAGO (June 6, 2014) – In celebration of the U.S. Men’s National Team competing in the 2014 FIFA World Cup, renowned graffiti-style artist Futura, U.S. Soccer’s Art Director for the World Cup, designed limited-edition Kayo skate decks.
Embracing the “One Nation. One Team.” motto, Futura’s original artwork was painted onto the world’s highest quality wood to create a one-of-a-kind Kayo deck that intertwines soccer and the skateboard cultures. Established in 2002, The Kayo Corp is one of skateboarding's premier manufacturers.
All 23 players on the U.S. Men’s National Team received an exclusive Futura-designed Kayo deck as part of the World Cup package provided by Nike, which includes clothes, luggage and sneakers. The deck was a surprise gift for the players, who found them in their hotel rooms on Wednesday in Jacksonville, Fla., where the team is preparing to take on Nigeria in the final Send-Off Series match on June 7 at Everbank Field.
The decks are one of a number of Futura’s collectibles the renowned artist has created for U.S. Soccer in the lead-up to the 2014 FIFA World Cup, which includes a unique redesign of the U.S. Soccer jersey and crest , two “live” works, and the official poster which will be launched next week. The first live design was created in Times Square during Lupe Fiasco’s performance on Fan Appreciation Day on May 30, and another will take place at U.S. Soccer Fan Fest in Chicago on June 16, the day of the USA’s Group G opener against Ghana.
"It has been an absolute honor to be involved creatively with our U.S. Men’s National Team on the world’s biggest stage," said Futura.
Two hundred additional Futura-designed Kayo boards were produced for this unique collaboration and information will be provided in the future on how to possibly attain the limited-edition item.
“It has been an absolute honor to be involved creatively with our U.S. Men's National Team on the world’s biggest stage.”
"This entire event is exciting and rare,” said Kayo Corp CEO Troy Morgan. “It’s an honor to be able to work with Futura to produce a skateboard deck that will remain timeless in history for each player on the Men’s National Team."
The Kayo Corp’s mission is to supply the skateboard community with top grade products while supporting skateboarding on all levels. Kayo serves as the home of DGK, Expedition-One, Organika, and Gold Wheel Co. Each brand has a different messages, but they all share the common thread of being rooted in the core of skateboarding's culture.The U.S. MNT caps off its three-game Send-Off Series on Saturday, June 7, with an international friendly against Nigeria at 6 p.m. ET at EverBank Field in Jacksonville, Florida [TICKETS]. The game will be broadcast on ESPN, WatchESPN, Univision and ESPN Deportes Radio. Fans can also follow live on Twitter @ussoccer.