SheBelieves Cup is an elite tournament hosted by U.S. Soccer where four of the top five teams in the world compete in a round-robin format as they each look to be crowned SheBelieves Cup champions. The tournament however, also conveys a deeper message and represents a larger purpose.
An extension of the #SheBelieves campaign, SheBelieves Cup is an event that brings together some of the best female soccer players in the world; women that are strong, powerful, successful and driven. It also assists in spreading the message of empowerment and provides a stage to shine a spotlight on positive and brave female role models (athletes and non-athletes alike) to showcase their accomplishments both on the field and in culture at large.
Besides the women on the field, this year’s SheBelieves Cup made it a point to include women in various areas of the logistical aspects of the tournament. From the trophy designer to the DJ at the stadium, this tournament is an event that comes together for women and by women. It’s a tournament that highlights the efforts and accomplishments of those who deserve the recognition and are so often forgotten.
Some of these women include Beth Macri (the tournament’s trophy designer), DJ Beauty and the Beatz (the tournament’s official DJ), Lt. General Gwendolyn Bingham (awards ceremony leader) and Jackie, Emilie, Caroline, and Julia Finken (awards ceremony medal holders).
Beth Macri – the designer of this year’s tournament trophy – is a jewelry designer based in Brooklyn who for eight years worked as a structural engineer for bridges and high-end architecture in London and New York City. Her engineering skills and training in advanced architectural technologies have been an asset for her as she made the transition into a more delicate field, but one that nonetheless required skill and creativity.
“My work as a designer has always been about highlighting the beautiful substructure, allowing the passerby to discover that not everything is what it first seems,” Macri said. “This comes from my background as an engineer, by understanding the hidden complexity in seemingly simple things. In other words, there is usually a deeper meaning behind the outward facing facade if you choose to look closer. And this is true in everything.”
“At first glance, the trophy is a beautiful abstract, almost feminine shape, but look closer and you can see the star, a symbol in so many ways, twisting upward and reaching out for the soccer ball. Meaning embedded in more meaning. I was inspired by the concept behind the SheBelieves Cup. This trophy represents working hard to achieve your goals and dreams. In other words, reaching for the stars.”
DJ Beauty and the Beatz is a 15-year-old girl who has been spinning tunes during all three match days of the tournament. Starting her career as a professional DJ at a very young age, DJ Beauty and the Beatz is the youngest DJ in the world, a passionate and professional female who never disappoints her audience, as she brings a vivacious and young atmosphere to any setting.
Photo credit: djbeautyandthebeatz.com
Born in Las Vegas, Nev., DJ Beauty and the Beatz has made guest appearances on national news networks include ABC and FOX. DJ Beauty and the Beatz was invited to the White House and performed for the Obamas during the annual White House Easter Egg Roll in 2014. She, much like the U.S. WNT players, encourages others to lead by example and made a difference. She has worked with some of her favorite charities, which include Lady Gaga’s ‘Born This Way Foundation’, ‘Make-A-Wish’, ‘Girl Up’, ‘Boys and Girls Club of America’, ‘Fair Girls’, ‘Girl Scouts’, etc. Learn more about DJ Beauty and the Beatz by visiting her website or follow her on Instagram and Twitter @TheFlyestLilDJ.
During the awards ceremony, the moment when women are being honored, there’s no one more appropriate than a group of women who exemplify honor, courage and bravery.
Lt. General Gwendolyn Bingham, an officer of the U.S. Army, is the current Assistance Chief of Staff for Installation Management. She was the 51st Quartermaster General of the United States Army and Commandant of the U.S. Army Quartermaster School at Fort Lee, Virginia - the first female officer to hold these positions.
Photo credit: tacomlcmccommunityreport.com
A native of Troy, Ala., Lt. General Bingham graduated from the University of Alabama with a Bachelor of Science degree in general business management. She was commissioned a second lieutenant in the Quartermaster Corps as a distinguished military graduate of Army ROTC. Bingham has a Master of Science in Administration from Central Michigan University and a Master of Science in national security strategy and resources from the National Defense University.
Also part of the awards ceremony is Jackie Finken and her three teenage daughters – Emilie, Caroline and Julia, who will serve as the medal holders. Finken is the surviving spouse of the late West Point graduate and U.S. Army Officer. Lt. Colonel Paul Finken, who died in Iraq on Nov. 2, 2006.
For the Finken women, soccer is the glue that holds the family together. Because their father was so involved with soccer – he coached his oldest daughter's team – they see this sport as a source of strength, of stress relief, and as a reason to carry on every day
Photo credit: Todd Heisler/The New York Times
In a culture where young girls are often influenced by outdated gender norms, it is the mission of the U.S. WNT players to empower girls to reach their dreams and maintain their strength and their voices in a world where many women live a lifetime trying to find theirs.
While SheBelieves was created by the U.S. players, the campaign itself is one that affects and relates to every young girl and woman around the world. As such, this tournament is our opportunity to collectivity make a difference, whether by showcasing an elite player or showcasing a talented young girl, who is revolutionizing the DJ world
The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, everyone all succeed. Join us in sharing the message and get involved. Use #SheBelieves to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe. Share your dream with us.