About Shebelieves hero

The fifth annual SheBelieves HeroTM contest will choose a young person between the ages of 13-17 who embodies the SheBelieves spirit. A SheBelieves Hero™ is a leader in their community, a confident and passionate individual who empowers others around them and works to make a difference. The contest will run from Jan. 11-March 1.


Conceived and developed by U.S. Soccer and the Women’s National Team players, SheBelieves is a movement created to inspire and encourage girls and women of all ages to accomplish their goals and dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 FIFA Women’s World Cup but has since evolved into a special bond between the team and its fans, taking its powerful message of empowerment and that of believing in yourself into communities across the nation.


2021 PRIZE


The winner of the SheBelieves HeroTM contest will be awarded a trip for two (2) to a future USWNT friendly match and a VIP gameday experience. Complete prize details can be found here.



  • To enter, post a video, photo, or written text to Instagram or Twitter starting Monday, Jan. 11 at 1 p.m. CT and before 11:59 p.m. CT on Monday, March 1, stating how you or the nominee embody the SheBelieves qualities and use the hashtags #SheBelievesHero and #contest. If you do not have an Instagram or Twitter account, you can also enter by completing the Formsite Form here. (See the complete rules)

  • Include the following information about yourself or the nominee: Full name, hometown and age.

  • Each post must contain at least 14 characters and no more than 280 in length and must be in English. Limit one entry per person across all entry platforms.

  • Entries will be evaluated by a panel of U.S. Soccer-affiliated judges and will be narrowed down to five (5) finalists. Entries will be ranked on the following criteria: (a) Passion for empowering and making a difference in her community or elsewhere, (b) Creativity/originality of submission, (c) Consistency of service and lasting impact.

  • The five finalists’ entries will be shared on and U.S. Soccer social media channels to allow the public to vote for their favorite submission.

  • The SheBelieves Hero™ Contest is open only to individuals who are legal U.S. residents of one of the 50 United States or the District of Columbia.

  • By submitting your entry, you agree to abide by, and cause your nominee to abide by, the Contest Official Rules. Approximate retail value of the prize is $1,300.

  • NOTICE: Due to technical problems, as of 1:20 p.m. CT on March 18, 2021, votes have been limited to one vote per IP address for the Public Voting Period for the Grand Prize. For the remainder of the Public Voting Period, votes will be limited to one vote per IP address. The United States Soccer Federation “SheBelieves Hero” Contest Official Rules have been updated to reflect this technical issue.