CHICAGO (Tuesday, September 28, 2004) – Nike has announced that it will continue its grassroots support of soccer in the community through the NikeGO donation program as part of the U.S. Women’s National Team’s “Fan Celebration Tour.”
For each ticket sold on the tour, Nike will donate $1 in sports equipment to designated programs in each of the tour’s 10 host cities. The company has already targeted partners in the nine announced locations, which consist largely of local Parks and Recreation programs. The donation of Nike soccer product is designed to support the increase in soccer participation among young girls in each city. Nike has also purchased 50 tickets for each game for youth involved with the recipient organization.
“From the very beginning the Fan Celebration Tour has been about allowing the Olympic champions to play together one last time and thank the fans across the United States for their dedicated support through the years,” said U.S. Soccer President Dr. S. Robert Contiguglia. ”Having the opportunity to tie-in NikeGO makes perfect sense to give back even more to these communities. NikeGO has made a great impact with this type of donation program before and we are thrilled they approached us about making this opportunity a reality.”
NikeGO is a grassroots community outreach program designed to achieve Nike's overarching corporate goal of promoting youth health and fitness through sport, which makes the tie-in with the U.S. Women’s National Team ideal.
“Nike has been a proud supporter of the U.S. Women’s National Team as they have made their mark on sports and soccer history,” said Joe Elsmore, Director of Soccer Sports Marketing for Nike. “The NikeGO donation to further soccer participation among girls in each city of the Fan Celebration Tour allows Nike to honor the team and ensure young girls continue to be inspired to reach their goals in soccer and in life.”
The U.S. Women’s National Team’s “Fan Celebration Tour” kicked off successfully on Saturday (Sept. 25) with a thrilling 4-3 USA victory over Iceland in Rochester, N.Y. Then on Wednesday (Sept. 29), the tour continued to Pittsburgh where the U.S. again topped Iceland, this time by a 3-0 margin. More than 20,000 fans have seen the first two stops on the tour, including a sold-out crowd of 14,870 at Frontier Field in Rochester, N.Y.
The Gold Medal winning U.S. team continues on their tour in Portland on Saturday (Oct. 3) near Nike’s home in Beaverton, Ore. The U.S. will face New Zealand at 5 p.m. PT in PGE Park. The tour continues through early December, with the final opponent and host venue yet to be finalized.
Ticket information will be released as it becomes available to registered fans at ussoccer.com. Fans can follow all the games live on ussoccer.com’s MatchTracker, presented by Philips.
2004 U.S. WNT "Fan Celebration Tour" Results / Schedule