NEW YORK (April 14, 2015) - Soccer United Marketing (SUM) today announced that Anheuser-Busch has extended their agreement as an official partner and the official beer of U.S. Soccer and the Mexican National Team’s games in the United States.
The multi-year renewal extends Anheuser-Busch’s partnership with the two federations. Anheuser-Busch’s relationship with U.S. Soccer dates back to 1986 and their sponsorship with the Mexican National Team’s games in the U.S. began in 2007.
The partnership with U.S. Soccer includes the U.S. Men’s and Women’s National Teams. The partnership will provide Anheuser-Busch with the opportunity to support the U.S. National Teams through the 2015 FIFA Women’s World Cup in Canada, the 2016 Olympic Games in Brazil, the 2018 FIFA World Cup in Russia and a wide variety of games and tournaments.
“The power of soccer as a vehicle to reach an enthusiastic and passionate fan base has never been stronger, and we’re excited to continue our partnership as the official beer of U.S Soccer and the Mexican National Team,” said Eelco van der Noll, Anheuser-Busch Vice President Experiential. “This multi-year renewal highlights our commitment to soccer and its fans while providing our most popular beer brands great visibility in the sport.”
Under the agreement, Anheuser-Busch will retain the right to use U.S. Soccer and Mexican National Team marks in its advertising and marketing materials at a local and national level. The sponsorship also includes in-stadium signage, player appearances and activation rights at a specified amount of games.
“Anheuser-Busch has been a great partner with U.S. Soccer for almost 30 years, which is our longest standing relationship on the commercial side,” said U.S. Soccer CEO/General Secretary Dan Flynn. “They’ve shown an incredible commitment to soccer in the United States – even before we hosted the 1994 World Cup – and have provided crucial support to help grow the sport to where it is today. We’re excited to continue our relationship and work together to push the sport to even greater heights.”
The U.S. Men’s National Team will face the Mexico National Team tomorrow in one of the biggest matchups of the year in front of a sold-out crowd at the Alamodome in San Antonio, Texas.
Soccer United Marketing facilitated the agreement.