U.S. Soccer Unveils Limited-Edition Poster for World Cup Qualifier against Jamaica in Kansas City
Kevin Lyons' game-specific poster for the USA's World Cup Qualifier against Jamaica will be available at the U.S. Soccer pep rally on Thursday at the Power and Light District.
Oct. 9, 2013
© U.S. Soccer
CHICAGO (Oct. 9, 2013) – U.S. Soccer today unveiled a limited-edition poster for the U.S. Men’s National Team’s final home World Cup Qualifier against Jamaica at Sporting Park in Kansas City, Kan. The poster is the last in a series of five that have been released to commemorate each home match the U.S. has played in the final round of World Cup Qualifying.
Creative director and visual artist Kevin Lyons designed the limited-edition poster, which incorporates Kansas City-inspired design elements and U.S. Soccer in a poster that specifically showcases the MNT’s World Cup Qualifier against Jamaica.
A limited portion of the game-specific poster will be given away at Thursday’s pep rally that begins at 6 p.m. CT at the Power and Light District in Kansas City, Mo. At a later date, the poster will be available for purchase at ussoccerstore.com. A smaller-sized poster and sticker will also be provided through giveaways in the Kansas City area leading up to the match.
The central character is a sitting soccer ball surrounded by characters including: the E off the dollar bill, a pulled pork barbeque sandwich with a classic barbeque checkered tablecloth E, a spray-painted R, and a one-eyed pyramid based on that of the U.S. Mint. The colors are traditionally American, with the addition of Jamaican gold and green alongside the red, white and blue. The background color pays homage to Kansas City’s local MLS club, Sporting Kansas City.
“I created a bunch of characters, a few crazy soccer-hair letter dudes that personify the spirit of U.S. Soccer, the spirit of Jamaica, the spirit of my own work and characters, and most importantly, the spirit of Kansas City,” said Lyons.
“I wanted to assemble and build the characters around the phrase, ‘HOME OF THE BRAVE,’ for a couple of reasons. One of course being that it is directly taken from the National Anthem. The other is that ‘HOME OF THE BRAVE’ is what Kansas City fans call their beloved home soccer stadium.”
Lyons has worked with such clients as Nike, Converse and Umbro among others. In 2010, he won an Emmy for title design for Eric Ripert’s PBS series, Avec Eric, and also won a Cannes Golden Lion for his campaign for Diesel. Lyons is the former global Creative Director for Urban Outfitters, and his work has been published worldwide in outlets ranging from Thrasher to The New York Times Magazine.
A game-specific scarf, also part of a series throughout the Final Round of World Cup Qualifying, will be given away free to each fan in attendance at the U.S. MNT’s match against Jamaica on Oct. 11. The USA-Jamaica scarf includes the words “Home of the Brave” on one side and “USA vs. Jamaica – Kansas City” on the other.
The scarves are only available to ticket purchasers that attend the match and will not be sold separately.