Radio Unica Secures U.S. Soccer Spanish Language Broadcast Rights
CHICAGO (Thursday, January 9, 2003) - Radio Unica, America's premier Spanish language talk and sports radio network, has acquired the exclusive Spanish language radio broadcast rights to all of the U.S. Soccer Federation's national team matches through 2006.
“This opportunity confirms Radio Unica’s position as the nation’s premier Hispanic radio soccer network,” said Radio Unica Chairman and CEO Joaquin F. Blaya. “The acquisition of U.S. Soccer National Team matches adds to an already impressive portfolio of exclusive soccer properties by our network, which includes Copa Oro, Copa America, Mexican Soccer League matches, World Cup Elimination Matches, and the 2004 Summer Olympics. No other radio or TV broadcaster in the country can claim that kind of soccer coverage.”
As part of Radio Unica’s agreement with U.S. Soccer, the network will deliver comprehensive live, play-by-play coverage of U.S. Men’s National Team action, as well as select U.S. Women’s National Team games. The coverage will be augmented with exclusive behind-the-scenes interviews with top players and coaches, and in-depth sports news and commentary. A team of internationally renowned sports-talk personalities, headed by Radio Unica sports director Jorge Ramos, will handle the coast-to-coast broadcasts.
“Radio Unica has long been considered the premier Hispanic radio soccer network in the United States,” said U.S. Soccer Secretary General Dan Flynn, “and it is only natural to bring them into our family as a broadcast partner. As we enter a new World Cup cycle for our Men’s National Team and close in on the 2003 Women’s World Cup for our women, we are looking forward to working closely with Radio Unica to reach our fans in the Hispanic community.”
As part of the partnership, Radio Unica and U.S. Soccer will participate in exclusive cross-promotional programs designed to create a co-branded identity between soccer fans of the U.S. National Teams and Radio Unica network listeners. The two organizations will also offer unique marketing solutions to advertisers seeking to reach the U.S. Hispanic market.
About Radio Unica
Radio Unica Communications Corp. UNCA (OTC), covers approximately 80 percent of Hispanic USA through a group of owned and/or operated stations and affiliates nationwide. The Company’s radio operations include Radio Unica Network and an owned and/or operated station group covering the top U.S. Hispanic markets including Los Angeles, New York, Miami, San Francisco, Chicago, Houston, San Antonio, McAllen, Dallas, Fresno/Bakersfield, Phoenix, Tucson and Sacramento. The company also owns MASS Promotions, Inc. the country’s premier Hispanic sales promotion and merchandising firm. For more information about Radio Unica, please visit www.radiounica.com.
About U.S. Soccer
As the governing body of soccer in all its forms in the United States, the U.S. Soccer Federation has helped chart the course for the sport in the USA for 90 years. In that time, the Federation’s mission statement has been very simple and very clear: to make soccer, in all its forms, a preeminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. Coming off arguably the most successful year in their history, U.S. Soccer will be celebrating their 90-year anniversary in 2003.
U.S. Soccer’s National Team programs have qualified for 18 consecutive FIFA outdoor world championships (a number currently matched only by Brazil). In 2002, U.S. Soccer was the only federation in the world to lay claim to three major international championships, with the U.S. Men’s and Women’s Teams sweeping their way to CONCACAF Gold Cup crowns and the U.S. Under-19 Women’s National Team winning the inaugural FIFA U-19 Women’s World Championship. In addition the U.S. Men advanced to the quarterfinals of the World Cup for the first time in 72 years with an inspired run in Korea.
The sport’s growth in the past 20 years has been nothing short of remarkable, with U.S. Soccer managing 12 different National Teams, from the Under-16s Boys’ and Girls’ teams up through the Men’s and Women’s World Cup teams.