2020 SheBelieves Cup, Presented by Visa, Highlights U.S. Soccer’s Most Expansive SheBelieves Campaign to Inspire, Encourage and Empower

5th Annual SheBelieves Cup to Feature U.S. Women’s National Team Matches Against England, Japan and Spain; Doubleheaders Will Be Played March 5 at Exploria Stadium, March 8 at Red Bull Arena and March 11 at Toyota Stadium; Third Annual SheBelieves Summit, Presented by Deloitte, will Take Place on March 14 in Chicago
SheBelieves Cup, Presented by VISA
SheBelieves Cup, Presented by VISA

CHICAGO (Jan. 13, 2020) – Highlighted by the fifth annual SheBelieves Cup, Presented by Visa, U.S. Soccer will launch its most expansive SheBelieves campaign in history this March in multiple cities across the United States to inspire, encourage and empower people to accomplish their goals.

Inspired by the USWNT players, the #SheBelieves campaign was launched in the run-up to the FIFA Women’s World Cup 2015 but has since grown into a special bond between the team and its fans, spreading its powerful message of empowerment and believing in oneself.

The SheBelieves Cup is the showcase event for the campaign and brings together many of the world’s most talented women soccer players to compete in the U.S., providing a stage to shine the spotlight on role models (athletes and non-athletes alike) and showcase their accomplishments both on the field and in culture at large.

The 2020 SheBelieves Cup will take place from March 5-11 as three of the top teams in the world – England, Japan and Spain – join the USA for the most elite four-team international tournament in women’s soccer. The format will be the same as the previous four years with the teams participating in three doubleheader events at three different venues over a seven-day period. All three of the USA’s matches will be broadcast on the ESPN family of networks and in Spanish on TUDN.


Date                 Matches                       Stadium                       City                              Kickoff (TV)

Mar. 5              Spain vs. Japan              Exploria Stadium           Orlando, Fla.                 4:15 p.m. ET                

Mar. 5              USA vs. England            Exploria Stadium          Orlando, Fla.                7 p.m. ET on ESPN2, TUDN       

Mar. 8              Japan vs. England          Red Bull Arena              Harrison, N.J.                2:15 p.m. ET 

Mar. 8              USA vs. Spain               Red Bull Arena             Harrison, N.J.                5 p.m. ET on ESPN, TUDN            

Mar. 11             England vs. Spain          Toyota Stadium             Frisco, Texas                 4:15 p.m. CT    

Mar. 11             USA vs. Japan               Toyota Stadium            Frisco, Texas                 7 p.m. CT on ESPNews, TUDN

“U.S. Soccer does such a great job staging this tournament and it’s a world class event for the players and the fans,” said U.S. Women’s National Team head coach Vlatko Andonovski. “We look forward to welcoming these really talented teams to the USA and there’s nothing better than facing players who force you to be your best in order to be successful, which is what we’ll get from England, Japan and Spain. There’s some great history between these teams – some very recent history -- and I know all six games will be excellent displays to show why the women’s game keeps increasing in popularity and competitiveness.”


The tournament will mark the USA’s first meetings with England and Spain since last summer’s FIFA Women’s World Cup 2019. The USA played both countries in the knockout rounds in France, defeating Spain in the Round of 16 and England in the Semifinal, both by 2-1 scores. The USA’s most recent meeting with Japan was a 2-2 draw at the 2019 SheBelieves Cup. England, ranked sixth in the world coming off its fourth-place finish at the World Cup, has played in each of the four previous SheBelieves Cup tournaments. This will be the second appearance for 10th-ranked Japan, after participating last year, and the first for 13th-ranked Spain. Both Japan and Spain made the Round of 16 in France.

Beyond the tournament, 2020 will see U.S. Soccer continue to build on the movement by bringing back a number of initiatives, including the third annual SheBelieves Summit, presented by Deloitte, which will be held on March 14 in Chicago; the SheBelieves Hero™, a contest to honor an individual who embodies the SheBelieves spirit; the SheBelieves Internship Program; and, this Spring, U.S. Soccer will launch a new initiative called the SheBelieves Academy, a digital toolkit that will help empower communities of women across the U.S. through a series of workshops.


The winner of the tournament will be determined by total points (three for a win, one for a tie), with the first tiebreaker being overall goal difference, followed by most total goals scored, then head-to-head result and, lastly, Fair Play Ranking, if necessary. The USA won the inaugural SheBelieves Cup in 2016, France won in 2017, the USA won again in 2018 and England took top honors in 2019.


Tickets go on sale to the public for all events on Friday, Jan. 17 at 10 a.m. ET through ussoccer.com. Groups of 20 or more can order directly at ussoccer.com. SheBelieves Cup VIP Tickets (special VIP packages that include a premium ticket, a tournament t-shirt, parking pass, VIP access to the field before the match, and other unique benefits) are also available exclusively through ussoccer.com. A ticket is valid for both matches of the doubleheader on the date purchased.

Coaches Circle and Presidents Circle members supporting the U.S. Soccer Development Fund can receive individual customer support and concierge services for their ticketing needs. Click here or contact circles@ussoccer.org for more information.

As the Official Payment Technology Partner of U.S. Soccer, Visa cardholders have exclusive access to the Visa presale, which will take place from Thursday, Jan. 16 at 10 a.m. ET until Friday, Jan. 17 at 8 a.m. ET through the purchase link for each event. During the Visa presale, Visa will be the only payment method accepted.  See https://www.ussoccer.com/uswnt-visa-presale-terms-and-conditions for offer terms. Additional ticket information can be found here.

As a proud supporter of the USWNT through 2023 and the presenting sponsor of the SheBelieves Cup, Visa will continue its long-standing support in the development of women’s soccer. The support of U.S. Women’s Soccer complements Visa’s global investment in women’s soccer through partnerships with UEFA Women’s Football and Visa’s longstanding partnership with FIFA, including the FIFA Women’s World Cup, FIFA U-17 Women's World Cup India 2020 and FIFA U-20 Women's World Cup Costa Rica/Panama 2020.


On March 14 in Chicago, U.S. Soccer will stage the third annual SheBelieves Summit, presented by Deloitte. With U.S. Soccer and Deloitte’s shared vision of empowering the next generation, the 2020 SheBelieves Summit will provide college-enrolled students the opportunity to engage in panel discussions, professional development workshops, and hear from women who are driving progress in sports, business, entertainment and more. Registration for the full day summit will open Wednesday, January 15. Additional details including speakers and panels will be announced in the coming weeks and can be found at www.ussoccer.com/shebelieves/summit.


The fourth annual SheBelieves HeroTM contest will choose a young person between the ages of 13-17 who embodies the SheBelieves spirit. A SheBelieves Hero™ is a leader in their community, a confident and passionate individual who empowers others around them and works to make a difference. The contest will run from Jan. 16-Feb. 17, with the Hero and guardian winning a trip to the WNT’s SheBelieves Cup match in Harrison, N.J. on March 8, 2020. Additional contest and submission information can be found here.


SheBelieves Academy, which will be released later this year, is a digital toolkit that uses the SheBelieves mission to engage and empower communities of women across the U.S. through a series of workshops, designed to build connections and develop leadership skills alongside their peers. Discussion materials will be available on the SheBelieves website. SheBelieves Academy workshops will be created using research-based insights, inspiration and guidance powered by U.S. Soccer and Joan Kuhl. Our collective goal is to engage women with interactive tools and inspirational content to accelerate their confidence in their ability to achieve their goals in sport and beyond.


U.S. Soccer and select U.S. Soccer Corporate Partners will offer enhanced internship opportunities as part of the SheBelieves Internship Program in summer 2020. In addition to regular intern responsibilities, SheBelieves Interns will enjoy a customized mentorship experience, undergo extended learning through regular group webinars, and network together at a U.S. Soccer hosted event. General job requirements, application timelines and compensation will vary across roles and participating Corporate Partners.


Visa is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device. As the world moves from analogue to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information visit usa.visa.com/about-visa.htmlusa.visa.com/visa-everywhere/blog.html and @VisaNews.


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