Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation. 

As one of the most popular women’s teams in the United States, the WNT is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the U.S. Women's National team inspires new generations of young girls and women to be better and strive for better. They inspire them to believe.

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In a culture where young girls are often influenced by outdated gender norms, it is the mission of SheBelieves to empower girls to reach their dreams. You and your organization can join this mission by spreading messages of positivity and showcasing your athletes and their stories as examples of hope and success.

The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, we all succeed. Join us by using #shebelieves or #shebelievescup to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe.

SheBelieves Cup 
|  SheBelieves Summit  |  SheBelieves Interns  |  SheBelieves Hero  |  SheBelieves Online Academy  |  SheBelieves Career Profiles  |  SheBelieves Virtual Network

SheBelieves Cup, Presented by VISA


U.S. Soccer will host the fifth annual SheBelieves Cup, Presented by Visa, from March 5-11 as three of the top teams in the world join the USA for the most elite four-team international tournament in women’s soccer.

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SheBelieves Summit


The SheBelieves Summit provides college-enrolled students the opportunity to engage in panel discussions, professional development workshops, and hear from women who are driving progress in sports, business, entertainment and more.

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SheBelieves Interns


Looking to exemplify the SheBelieves ethos in your work life? Apply for one of our SheBelieves Internships to make that a reality.


SheBelieves Hero


A SheBelieves Hero is a leader in their community, a confident and passionate individual who empowers others around her and is working to make a difference. Click below to learn how to become nominated for the 2020 SheBelieves Hero and meet the past winners.

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SheBelieves Academy

Shebelieves online Academy

U.S. Soccer’s SheBelieves mission is to inspire women and girls to achieve their dreams in sports and beyond.  As part of our continued efforts to achieve this mission, we have created the SheBelieves Online Academy, a tool designed to assist women in reaching personal and professional goals. 

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Career Profiles showcases diverse professional roles off the field. Get inspired and get ready with advice from women who are leading the way.

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SheBelieves Virtual Network

As a continuation of U.S. Soccer’s 2020 SheBelieves efforts, this initiative is designed to provide support, inspiration and real-world tools for young women. Speakers and workshops will address key topics related to confidence, leadership and wellness to help young women continue to stay on track toward their goals.

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