Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation. 

As one of the most popular women’s teams in the United States, the WNT is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the U.S. Women's National team inspires new generations of young girls and women to be better and strive for better. They inspire them to believe. 


In a culture where young girls are often influenced by outdated gender norms, it is the mission of SheBelieves to empower girls to reach their dreams. You and your organization can join this mission by spreading messages of positivity and showcasing your athletes and their stories as examples of hope and success.

The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, we all succeed. Join us by using #shebelieves or #shebelievescup to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe.

SheBelieves Cup 
|  SheBelieves Summit


The 2024 SheBelieves Cup, presented by Visa, will feature the USWNT, Brazil, Canada and Japan. On April 6, the USA will face Japan at 12:30 p.m. ET and Brazil will take on Canada at 3:30 p.m. ET at Mercedes-Benz Stadium in Atlanta, Ga. Field in Columbus, Ohio will host the final two games of the tournament on April 9 at 4 p.m. ET and 7 p.m. ET as the Semifinal winners play in the Championship and the losers play in the Third-Place Match. The USA will play in the 7 p.m. ET time slot whether it is playing in Championship or Third-Place Match, and the other game will be at 4 p.m. ET.

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SheBelieves Summit Presented by Deloitte

The 2024 SheBelieves Summit, presented by Deloitte, will take place on April 27 and 28 at Venue SIX10 in Chicago, Illinois. With the goal of inspiring the next generation, U.S. Soccer and Deloitte will provide college students and young professionals with the opportunity to learn from and network with industry professionals. Participants will hear from a diverse range of women in leadership who are driving progress in sports, business, and entertainment.

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