Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation. 

As one of the most popular women’s teams in the United States, the WNT is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the U.S. Women's National team inspires new generations of young girls and women to be better and strive for better. They inspire them to believe. 


In a culture where young girls are often influenced by outdated gender norms, it is the mission of SheBelieves to empower girls to reach their dreams. You and your organization can join this mission by spreading messages of positivity and showcasing your athletes and their stories as examples of hope and success.

The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, we all succeed. Join us by using #shebelieves or #shebelievescup to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe.

SheBelieves Cup 
|  SheBelieves Summit  |  SheBelieves Ambassadors | SheBelieves Spotlight


The 2023 SheBelieves Cup, presented by Visa, was held from February 16-22 as Brazil, Canada and Japan joined the USA for the eighth edition of the four-team international tournament.
The U.S. Women’s National Team clinched the 2023 SheBelieves Cup title – its fourth in a row and sixth overall – on the final match day of the 2023 SheBelieves Cup, presented by Visa.

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2023 SHebelieves summit

As part of U.S. Soccer’s ongoing commitment to empowering young women and girls while continuing to grow women’s soccer in the United States and across the globe, the 2023 SheBelieves Summit, presented by Deloitte, will take place March 11-12th at Deloitte University in Westlake, TX.


Registration is now open here.


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U.S. Soccer has launched a new SheBelieves program to unite and elevate nonprofits, women’s sports organizations, and influencers with a shared goal of positively impacting girls and women.


shebelieves spotlights

Check out the latest SheBelieves Spotlight, presented by Deloitte.