Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation. 

As one of the most popular women’s teams in the United States, the WNT is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the U.S. Women's National team inspires new generations of young girls and women to be better and strive for better. They inspire them to believe.


In a culture where young girls are often influenced by outdated gender norms, it is the mission of SheBelieves to empower girls to reach their dreams. You and your organization can join this mission by spreading messages of positivity and showcasing your athletes and their stories as examples of hope and success.

The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, we all succeed. Join us by using #shebelieves or #shebelievescup to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe.

SheBelieves Cup 
|  SheBelieves Summit  |  SheBelieves Interns  |  SheBelieves Hero


U.S. Soccer will host the fifth annual SheBelieves Cup, Presented by Visa, from March 5-11 as three of the top teams in the world join the USA for the most elite four-team international tournament in women’s soccer.

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On March 14th in Chicago, U.S. Soccer will stage the third annual SheBelieves Summit, presented by Deloitte. With U.S. Soccer and Deloitte’s shared vision of empowering the next generation, the 2020 SheBelieves Summit will provide college-enrolled students the opportunity to engage in panel discussions, professional development workshops, and hear from women who are driving progress in sports, business, entertainment and more.

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Looking to exemplify the SheBelieves ethos in your work life? Apply for one of our SheBelieves Internships to make that a reality.



A SheBelieves Hero is a leader in their community, a confident and passionate individual who empowers others around her and is working to make a difference. Click below to learn how to become nominated for the 2020 SheBelieves Hero and meet the past winners.

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