Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation. 

As one of the most popular women’s teams in the United States, the WNT is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the U.S. Women's National team inspires new generations of young girls and women to be better and strive for better. They inspire them to believe.

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In a culture where young girls are often influenced by outdated gender norms, it is the mission of SheBelieves to empower girls to reach their dreams. You and your organization can join this mission by spreading messages of positivity and showcasing your athletes and their stories as examples of hope and success.

The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, we all succeed. Join us by using #shebelieves or #shebelievescup to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe.

SheBelieves Cup 
|  SheBelieves Summit  |  SheBelieves Interns  |  SheBelieves Academy  |  SheBelieves Hero  | SheBelieves Career Profiles  |  SheBelieves Ambassadors |  SheBelieves FanArt


The 2022 SheBelieves Cup, presented by Visa, will be held from February 17-23 as the Czech Republic, Iceland and New Zealand join the USA for the four-team international tournament.

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2022 SHebelieves summit

As part of U.S. Soccer’s ongoing commitment to empowering young women and girls while continuing to grow women’s soccer in the United States and across the globe, the 2022 SheBelieves Summit, presented by Deloitte, will take place this year on March 18 and 19 in Los Angeles. The event will be run in hybrid model with both speakers and attendees participating in person and virtually via SheBelieves Hub.


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SheBelieves Interns


U.S. Soccer, in collaboration with U.S. Soccer partners and sponsors, will offer enhanced internship opportunities as part of the SheBelieves Internship Program this Summer 2022. 

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SheBelieves Academy


As part of our continued efforts to achieve this mission, we have created the SheBelieves Online Academy, a tool designed to assist women in reaching personal and professional goals. 

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SheBelieves Hero


A SheBelieves Hero is a leader in their community, a confident and passionate individual who empowers others around her and is working to make a difference. Click below to learn how to become nominated for the 2022 SheBelieves Hero and meet the past winners.

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Career Profiles showcases diverse professional roles off the field. Get inspired and get ready with advice from women who are leading the way.

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U.S. Soccer has launched a new SheBelieves program to unite and elevate nonprofits, women’s sports organizations, and influencers with a shared goal of positively impacting girls and women.



U.S. Soccer is inviting all fans and artists of any skill level to create their own SheBelieves artwork and share it with us for a chance to be featured on USWNT social media!

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