U.S. Soccer and Ticketmaster Announce Multi-Year Strategic Partnership to Drive Ticketing Innovation
Ticketmaster’s Industry-Leading Platform and Technology Will Enhance the Match Day Experience for Fans as an Official Partner of U.S. Soccer
CHICAGO (Sept. 28, 2023) – U.S. Soccer and Ticketmaster today announced a strategic partnership, making Ticketmaster the Federation’s official ticketing partner for the next several years. Through its industry-leading technology, Ticketmaster will support all ticketing initiatives and solutions to enhance the match day experience and bring fans closer to must-see U.S. Soccer events.
“Fans are the heartbeat of our business. Supporting our commitment to super-serve our passionate fans, we are excited to partner with Ticketmaster in our efforts to enhance the customer experience,” said U.S. Soccer Chief Commercial Officer David Wright. “Ticketmaster has been at the forefront of technology and innovation in this space for years, and is the perfect match as we continue to elevate and evolve as a property.”
With an unprecedented lineup of soccer events coming to the United States over the next few years, Ticketmaster will support fandom at every step of the ticketing experience and help drive U.S. Soccer’s fan growth through data insights and fan-first innovations. Ticketmaster will provide a seamless and streamlined process for fans to acquire tickets, including mobile app integrations to expedite the purchasing process, use of a 3D Interactive Seat Map to enhance seat selection and visualization, and the ability to save tickets to mobile devices for ease of access so fans can enjoy more time cheering on their favorite U.S. Soccer athletes.
U.S. Soccer and Ticketmaster will also recognize fans through custom content that will highlight the undying commitment of fans and their journeys to U.S. Soccer-controlled events, including U.S. Women’s and Men’s National Team matches, and create unforgettable moments through engaging sweepstakes.
"The expansion of our partnership with U.S. Soccer is a testament to our commitment to celebrating passionate soccer fans,” said Ticketmaster Executive Vice President & Co-Head of Sports Clay Luter. “As the game’s popularity continues to rise, we’re eager to take engagement and connectivity to the next level while actively discovering and connecting with new fans. Through our platform, we'll deliver must-have ticketing solutions, unique content and innovations that further fuel the interest in soccer across the country.”
Through the partnership, Ticketmaster is powering the upcoming U.S. Soccer matches in October. The USMNT will host two friendlies the following month, first facing European powerhouse Germany on Oct. 14 in East Hartford, Conn. before taking on Ghana on Oct. 17 in Nashville, Tenn. The USWNT will then face Colombia on Oct. 26 in Sandy, Utah and again on Oct. 29 in San Diego, Calif.
Tickets for all matches are available now at ussoccer.com/tickets.
About Ticketmaster
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
About U.S. Soccer
Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. As U.S. Soccer looks toward the future amid an unprecedented moment of opportunity, we've aligned our efforts around five strategic pillars: Grow the game by increasing youth and adult participation and accessibility to the sport; Foster the best playing environments through quality of referees and coaches, increase DEIB and participant safety; Develop winning teams through solidified pathways and success of professional leagues; Grow the soccer economy to fuel reinvestment by increasing membership, fandom and commercial success; and Create a world-class organization through revitalized structure and culture, best-in-class talent, progress in DEIB, and more. For more information, visit ussoccer.com/ourvision.