CHICAGO (Nov. 2, 2022) – U.S. Soccer has announced a multi-year partnership extension with Allstate, further cementing Allstate’s dedication to protecting the future of the sport.
“We’re excited to extend and expand our great partnership with Allstate as we head into a special moment in time for the Federation,” U.S. Soccer Chief Commercial Officer David Wright said. “Allstate’s commitment to develop and celebrate the future of the game aligns perfectly with our long-term goals, and we look forward to working together for many years to come.”
In the coming years, U.S. Soccer and Allstate will combine efforts to grow the game and capitalize on key tentpoles, including upcoming major global soccer moments.
“We’ve seen the positive impact soccer brings to communities across the country,” said Elizabeth Brady, Allstate’s Executive Vice President and Chief Marketing, Customer and Communications Officer. “By renewing our partnership with U.S. Soccer, we commit to protecting the future of that impact and the people who make it possible.”
As part of the agreement, Allstate will be the title partner on a Top-Tier U.S. Men’s National Team match and a U.S. Women’s National Team match annually. To further display their commitment to shining a spotlight on up-and-coming talent, Allstate will be the presenting partner of a new digital content series highlighting the first caps of USMNT and USWNT players. In addition to digital content, the partnership will take a multi-layered approach including strategic brand integration across broadcast, in-stadium, and grassroots activation.
The extension was facilitated by Soccer United Marketing, U.S. Soccer’s partner for over 15 years. The current term between Allstate and U.S. Soccer began in 2019 as Allstate presented the USWNT’s five-game Victory Tour after winning the FIFA Women’s World Cup that year.
The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with a circle of protection including cars, homes, electronic devices, benefits and identity theft. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online and at the workplace. Allstate is widely known for the slogan “You’re in Good Hands with Allstate.”
ABOUT U.S. SOCCER
Founded in 1913, the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years. During that time, the growth of the sport has grown tremendously at all levels. As U.S. Soccer looks towards the future, its mission is to make soccer the preeminent sport in the United States. With a long-term and strategic approach, U.S. Soccer aims to accomplish its mission by supporting its members to increase participation at the youth and adult levels, develop world class players, coaches, and referees to consistently win at the highest levels on the international stage and serve the fans by engaging with them in deeper and more meaningful ways. For more information, visit ussoccer.com.
ABOUT SOCCER UNITED MARKETING
Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market), Leagues Cup, Campeones Cup and Concacaf Properties (Gold Cup™ and Concacaf Champions League). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.