U.S. Soccer Makes Three Executive Hirings To Advance Federation’s Priorities And Initiatives On Growth

With The Hirings Of Chief Financial Officer Chelle Adams, Chief Product Officer Abe Geiger, And Chief Soccer Growth Officer Shari Summers, The U.S. Soccer Federation Will Double Down On Efforts To Drive Transformational Growth Heading Into 2026 And Beyond
U.S. Soccer Crest
U.S. Soccer Crest

CHICAGO (November 8, 2023) – U.S. Soccer announced three additions to the Federation’s executive leadership including Chelle Adams as Chief Financial Officer (CFO), Abe Geiger as Chief Product Officer, and Shari Summers as Chief Soccer Growth Officer. Together, the three will help the Federation with internal alignment and external engagement across the U.S. Soccer membership ecosystem on the Federation’s strategic priorities.

“I’m excited to welcome Chelle, Abe, and Shari to U.S. Soccer. Each of them are bright, thoughtful leaders who are passionate about all that the Federation is working to accomplish,” said U.S. Soccer CEO and Secretary General JT Batson. “This is a pivotal moment for soccer in our country. We have a unique opportunity to grow the game for decades to come, and we’re bringing together an elite team that will help us meet the moment. Adding Chelle, Abe, and Shari to our executive team is a critical step in preparing for what’s sure to be a bright future for U.S. Soccer.”

Abe Geiger and Shari Summers began their tenure with U.S. Soccer in Septermber and August, respectively. Chelle Adams began her new role as CFO on November 7th. All three will report to JT Batson.

As CFO, Chelle will oversee financial management of U.S. Soccer. As a part of her role, Chelle will guide investments in people, processes, and systems that enable us to operate at the highest level and in service of our members. Chelle will also oversee our efforts to grow the soccer economy to fuel reinvestment, which includes managing critical new assets like the National Training Center. She has lead complex real estate projects and will be highly involved in the development of U.S. Soccer’s National Training Center.

Abe Geiger as Chief Product Officer will build digital platforms and data architecture that enhance engagement with all aspects of the U.S. Soccer ecosystem. This includes developing tools that enhance talent identification and development, providing scouting and performance analytics to U.S. Soccer staff, players and coaches. Abe is a former U.S. Youth National Team athlete and a 3 year Captain for Stanford’s Mens Soccer Team, appearing in two NCAA Final Fours. In addition to his accomplished playing career, he has served as a referee, participated in ODP, and coached both club and recreational soccer. He also brings 20 years of operating experience building enterprise software and data products.

In her role as Chief Soccer Growth Officer, Shari Summers will work within the Federation and across U.S. Soccer membership to drive growth by supporting efforts aimed at increasing participation such as promoting adoption of Federation coaching and refereeing programs. She played professional for FK Fortuna and was Captain of the Stanford Women’s Soccer Team. Shari has intimate knowledge of the landscape as a former U.S. Youth National Team player and former ODP and Club participant. Her background in digital media will be central to engaging with the next generation of players, coaches, and referees.

The executive team will work to improve existing U.S. Soccer programs and initiatives. Shari and Abe, for instance, are currently working together on our Safe Soccer Clearance Program to develop a technology platform for the program and then implement this across the U.S. Soccer membership. 

Read on below for more information on Chelle, Abe, and Shari.

Chelle Adams

Chelle Adams joins U.S. Soccer from her most recent role as the Chief Transformation Officer of SeaWorld Parks & Entertainment. At SeaWorld, Chelle was responsible for overseeing growth and development initiatives. Before the role of Chief Transformation Officer, she served as the company’s CFO and Treasurer. Prior to SeaWorld, Chelle boasts a host of experience in finance and accounting, with roles including:

  • CFO at The Cosmopolitan of Las Vegas where she was responsible for overseeing day-to-day accounting and reporting functions and played a central role in the sale of The Cosmopolitan of Las Vegas in 2022. 
  • Partner in Charge - Hospitality & Gaming Services Group, RubinBrown LLP where Chelle oversaw compliance, risk assessment, and auditing efforts with industry focuses on commercial gaming, tribal gaming, and hospitality and retail.
  • Manager in Enterprise Risk Services at Deloitte & Touche focused on internal audit services, cost recovery, and the gaming industry.

Abe Geiger

Abe Geiger joins U.S. Soccer from Stagwell, a full-service marketing and communications holding company. Here, Abe oversaw Stagwell’s strategic software and data product innovation division, the Stagwell Marketing Cloud - a suite of SaaS solutions powering research, communications, and media activations for in-house marketers. Prior to Stagwell, Abe has accumulated varied experience in guiding strategic product development as well as an entrepreneur. Previous roles of his include:

  • Chief Product Officer at Hudson MX, a company that builds media management software for agencies & brands.
  • VP of Product at Legal Shield, a prepaid legal services provider.
  • Founder & CEO of Shake, a legal startup aimed at democratizing access to legal expertise by using a mobile app to help people assemble language for simple, low risk, low stakes agreements.

Abe also brings substantial experience across various areas of the U.S. Soccer ecosystem as a player, coach, referee, board member and more: 

  • Referee, local youth referee, ’95-‘97
  • Club: Michigan State Youth Soccer Association, 6x State Champs, 2x Regional Champs (Vardar)
  • ODP: Michigan/Region II, State Team U12-U18, Regional Team U14-U18
  • US Youth National Teams: U16, U18, U20 (~1996-2001)
  • High School: Parade All-American
  • College: Stanford Men’s Soccer, 3x Captain, 2x NCAA Final 4s
  • PDL: Chicago Fire Reserves, Michigan Bucks
  • Youth Club Coach: Cal North, New York
  • Youth Rec Coach: Brooklyn AYSO (coaching my kids)
  • Soccer Startup: iSoccer, Online Technical Assessment & Training application
  • Non-Profit Soccer Board Member: America Scores New York (Bronx based afterschool program built around soccer and poetry)
  • Adult Player: San Francisco, New York, various leagues

Shari Summers

Shari comes to U.S. Soccer with a number of experiences overseeing operations, strategy, and growth for organizations. Most recently, Shari was the Executive Vice President of Operations at Wave Sports + Entertainment, a sports media and entertainment company that has built some of the largest fan-centric communities on digital platforms. Before Wave Sports + Entertainment, Shari gained both business and sporting experience with:

  • Bain & Company as a Consultant and Case Team Leader.
  • AaFK Fortuna as a professional soccer player for the team based in Ålesund, Norway.

Shari brings valuable insight to her role from her playing experience, which included stints across club soccer, Olympic Development Program, U.S. Youth National Teams, Division I collegiate soccer, as well as the professional level:

  • Club: West Valley Samba Soccer Club, Regional and National Champions; Nike World Champions
  • ODP: Cal South/Region IV, State Team U14-U18, Regional Team U14-U18
  • US Youth National Teams: U16, U17, U19
  • High School: Parade All American, McDonald’s All American
  • College: Stanford Women’s Soccer Team, Captain

About the U.S. Soccer Federation

Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. As U.S. Soccer looks toward the future amid an unprecedented moment of opportunity, we’ve aligned our efforts around five strategic pillars: Grow the game by increasing youth and adult participation and accessibility to the sport; Foster the best playing environments through quality of referees and coaches, increase DEIB and participant safety; Develop winning teams through solidified pathways and success of professional leagues; Grow the soccer economy to fuel reinvestment by increasing membership, fandom and commercial success; and Create a world-class organization through revitalized structure and culture, best-in-class talent, progress in DEIB, and more. For more information, visit ussoccer.com/ourvision.