ATLANTA (March 3, 2026) - The countdown to the FIFA Men’s World Cup 2026 continues. With 100 days remaining, U.S. Soccer today announced a coast-to-coast slate of fan experiences designed to bring fans and supporters closer to the game than ever before. The countdown will include a live Roster Reveal Party in New York City, U.S. Soccer House presented by Bank of America in Los Angeles, and community-driven Soccer Forward Fests nationwide, marking the official start of U.S. Soccer’s 100-day countdown campaign to ensure fans everywhere can take part this summer.
U.S. Soccer will host and support dozens of fan events, engage thousands of youth players through free programming, and expand access and participation for fans nationwide. The experiences are designed to be free and open, reaching millions of supporters across digital, broadcast, and in-person experiences. Fans will also be able to show their support nationwide, with official U.S. Soccer merchandise available at more than 30,000 retail locations across the country at partners such as Walmart, Dick’s Sporting Goods, Kohl’s and online at the official U.S. Soccer store. Every official U.S. Soccer product purchased helps to raise funds that go back into supporting and growing soccer in America.
Soccer Forward Fests will bring the celebration directly into communities nationwide. Powered by the Soccer Forward Foundation, and developed in partnership with Common Goal, the initiative supports locally led events that celebrate the sport’s impact beyond the scoreboard. The events aim to expand access to the game, inspire the next generation, and strengthen communities through soccer.
Organizations nationwide can register soccer-related events and will receive access to the Soccer Forward Fest Toolkit, which provides resources to support locally driven, soccer-centered community experiences. Soccer Forward Fests are designed to personify Soccer Forward's Keeping Score of What Matters campaign, which provides the tools, language, and materials to showcase the power of soccer.
Together, these initiatives represent more than a countdown; they signal how U.S. Soccer is transforming the World Cup from a tournament into a nationwide cultural moment.
"At 100 days out, we are focused on making sure the U.S. Men's National Team is in the best position for success this summer, while also ensuring that every soccer fan, in every community, feels part of our World Cup journey,” said JT Batson, U.S. Soccer CEO. "And we know the impact won’t end when the final whistle blows. This FIFA Men’s World Cup is an opportunity to create lasting momentum by inspiring new fans, expanding access and participation to the game, and strengthening the foundation for the next generation.”
U.S. Soccer House presented by Bank of America will serve as the ultimate destination for U.S. Soccer fandom during the FIFA Men’s World Cup 2026. Opening June 11 in Venice Beach, California, the immersive space will feature watch parties, appearances by U.S Soccer legends, exclusive fan moments, a dedicated stage for speaker sessions and celebrity appearances, and live podcast recordings. The Bank of America Vault will offer premium match viewing, hospitality amenities, and curated programing, highlighting Bank of America’s commitment to elevating access and fan experiences throughout the tournament. Attendance will be open to registered members of the U.S. Soccer Insiders program (complimentary registration available), with ADA accessible floors. Advance registration details will be announced in the coming weeks.
While U.S. Soccer House will serve as a central hub during the tournament, the countdown starts now. In the weeks ahead, U.S. Soccer will roll out a series of fan-focused moments and national touchpoints, including:
"As we reach the 100-day countdown, you can feel the excitement build in local communities throughout the country,” said David Wright, U.S. Soccer Chief Commercial Officer. “We’re delighted our commercial partners are investingin meaningful ways to create unforgettable experiences and products for our fans during this historic time.”