KEEPING SCORE OF WHAT MATTERS

Together, we can build a legacy that lasts.

In soccer, we all track goals and assists.

But for us, there’s another scoreboard - one that doesn’t light up in stadiums but comes to life in communities every single day.

It’s a scoreboard that tracks everything our soccer community achieves every day – in schools, neighborhoods, and communities across the country.

Because when you start keeping the score of what really matters, soccer’s impact is undeniable.

About the Campaign

To help everyone make the case for soccer, Soccer Forward's Keeping Score of What Matters campaign gives you the tools, language, and materials to showcase the power of soccer in your community – friendships made, confidence built, dreams inspired, and communities strengthened.

Through the Storytelling Toolkit, you have access to customizable assets, storytelling tools, research-backed proof points, and opportunities to leverage the Soccer Forward brand - making it easier than ever to share how soccer helps you and your community keep score.

Soccer Forward Fests bring the campaign to life — creating opportunities for communities nationwide to celebrate, connect, and share their stories of how soccer helps them keep score of what matters.

Together, we’ll grow the game and build a legacy that lasts far beyond the final whistle.

Together, we’ll keep score of what matters.

STAY IN THE LOOP

Want to stay up to date on the latest updates, resources, and community news from Soccer Forward? Join our network and be the first to know what’s new.

Spot something we can improve? Share your feedback.

KEEPING SCORE OF WHAT MATTERS

Together, we can build a legacy that lasts.

In soccer, we all track goals and assists.

But for us, there’s another scoreboard - one that doesn’t light up in stadiums but comes to life in communities every single day.

It’s a scoreboard that tracks everything our soccer community achieves every day – in schools, neighborhoods, and communities across the country.

Because when you start keeping the score of what really matters, soccer’s impact is undeniable.

About the Campaign

Together, we’ll grow the game and build a legacy that lasts far beyond the final whistle.

Together, we’ll keep score of what matters.

Soccer Forward Foundation is proud to partner with Goal Click as part of the Keeping Score of What Matters campaign, sharing first-person stories from across the country of people using soccer as a force for good. Together, we’re highlighting the people and organizations driving real impact in their communities far beyond the scoreboard.

Over the next year, we’ll share stories from across the soccer ecosystem that reflect what matters most to the people and communities who live the game every day. These first-person perspectives show how soccer creates impact in lives, clubs, and communities, on and off the field.

Each story brings to life how soccer shows up in real communities, through the people and organizations making it happen.

STAY IN THE LOOP

Want to stay up to date on the latest updates, resources, and community news from Soccer Forward? Join our network and be the first to know what’s new.

Spot something we can improve? Share your feedback.

Each story brings to life how soccer shows up in real communities, through the people and organizations making it happen.

Melissa shares how she’s keeping girls in soccer through fun, confidence, and programs that support the whole player on and off the field.

KEEPING SCORE OF WHAT MATTERS

About the Campaign

STAY IN THE LOOP

KEEPING SCORE OF WHAT MATTERS

About the Campaign

Keeping Score: Real Stories, Real Impact

Melissa Alford (FYSA)

STAY IN THE LOOP

Keeping Score: Real Stories, Real Impact

Melissa Alford (FYSA)