David Wright

David Wright

Chief Commercial Officer

Bio

David Wright currently serves as Chief Commercial Officer at the U.S. Soccer Federation. Wright oversees outward facing business units including marketing (brand, content, fan engagement), internal and external communications, corporate partnerships, media, consumer products, events, and business ventures. During one of the most exciting eras in U.S. Soccer history (2026 FIFA World Cup, LA28 and the Women’s FIFA World Cup in 2031 in the U.S.), Wright is charged with driving overall sport and property relevancy, fan engagement and revenue for U.S. Soccer. 

Since joining in 2020, Wright has overseen several strategic milestones including building a comprehensive commercial infrastructure, retaining the Federation’s commercial rights in 2023, deepening a historic partnership with Nike (the largest partnership in Federation history) finalizing a transformative agreement with Bank of America, and securing investment for the $250M Arthur M. Blank U.S. Soccer National Training Center opening in May 2006. Under Dave’s leadership, U.S. Soccer’s enhanced commercial team has helped drive top line revenue increases by more than 300% with contracted revenue now exceeding $1B.

Prior to joining USSF, Wright was Minor League Baseball's Chief Marketing & Commercial Officer. In support of MiLB's vision to be a dynamic leader in sport and entertainment, Wright was tasked with leading all marketing and commercial business units, including strategy & research, brand development, communications, media, business development and partnership marketing. In addition, Wright oversaw the MiLB Enterprises initiative, designed to maximize enterprise value through integrated national and regional partnerships by leveraging the power and overall scale of the 160 member clubs. During Wright’s tenure at MiLB, national enterprise revenue grew by 120% and the property was recognized by the Sports Business Journal as a Sport Breakthrough Property of the Year finalist.

Wright joined Minor League Baseball in 2016 following a 15-year run at Major League Soccer (MLS) and Soccer United Marketing (SUM). As the Senior Vice President, Global Sponsorship, he oversaw new business efforts for the premier soccer properties in North America (including Major League Soccer, U.S. Soccer Federation, and the Mexican National Team). Wright also managed a Partnership Marketing team tasked with day-to-day management, growth and retention of more than 40 MLS/SUM partners. Prior to leading global sponsorship efforts for MLS/SUM, Wright was Director of Fan Development, managing a department dedicated to connecting Major League Soccer to participants and key influencers within America's soccer community. 

Wright earned a Bachelor of Science in kinesiology from Indiana University. While at IU, Wright was a key member of the Indiana University soccer team, winning four Big Ten Championships and competing in two NCAA College Cups (Final Fours). Wright also holds a Master of Science in sports management from the University of Massachusetts.