U.S. Soccer Teams Up With 11 Host City Designers to Create Collections Ahead of FIFA World Cup 2026
Eleven American cities partnered with U.S. Soccer to release new apparel collections to celebrate FIFA World Cup 2026 on home soil
U.S. Soccer is teaming up with one fashion collaborator from each of the 11 U.S.-based World Cup host cities to bring a total of 11 energetic and inspired wearable collections as the nation prepares to host FIFA World Cup 2026, just the second time in the tournament’s 96-year history its been hosted on American soil.
The first apparel collection debuts June 7, and all 11 collections will be released over a period of three days. The designs integrate the personality of each city with U.S. Soccer’s signature iconography to bring together both local and national pride during this incredibly special moment in American soccer history.
Here are the cities, collaborators and launch dates for each collection:
| City | Designer | Launch Date |
|---|---|---|
| Atlanta | Wish | June 7 |
| Boston | '47 | June 7 |
| Dallas | True Brvnd | June 8 |
| Houston | Premium Goods | June 8 |
| Kansas City | Charlie Hustle | June 8 |
| Los Angeles | Undefeated | June 9 |
| Miami | 8&9 | June 7 |
| New York City | New York or Nowhere | June 7 |
| Philadelphia | Lapstone & Hammer | June 7 |
| San Francisco | Huf | June 9 |
| Seattle | Hometeam | June 9 |
Learn more about each collaborator below:
The Atlanta staple located on Moreland Avenue in Little Five Points is where sport meets culture in a beautiful bounty of iconic streetwear. Wish Atlanta’s World Cup collection was inspired by tournaments of the past plus elements of polo and yacht stylings. The warm-up with the pullover and long short is a nod to the on-pitch warm-ups from back in the day, and the polo shirt has the feel of a retro jersey. Fans of Major League Soccer’s Atlanta United will recognize their club’s crest and black and red colors on the World Cup collection, and ATLiens should look out for the special feature of the Atlanta skyline in the patchwork.
The ‘47 Brand’s collection is rooted in the city's revolutionary past and the global significance of the World Cup. The designers set out to translate the Cradle of Liberty’s defiant spirit into a modern expression of soccer culture. Boston’s identity is defined by protest, pride and perseverance – their MLS club is aptly named New England Revolution – and those qualities informed both the language and overall attitude of the clothing, ensuring the city’s character is felt in every piece. For Bostonians, subtle references to the Boston Tea Party and American independence are embedded within the graphics and details, offering layered meaning without overwhelming the design of the seven pieces.
Everything True Brvnd creates carries Dallas with it, so their goal for this World Cup collection was simple: create something that feels real, that represents the stories, community and memories of the city so they’re strong enough to stand anywhere. Several city references were woven directly into the design’s language: the Pegasus that overlooks the skyline, Reunion Tower, one of the city’s defining landmarks, the Lone Star, representing Texas. Anyone familiar with Dallas will recognize them immediately, and anyone discovering the city for the first time will understand exactly where it comes from.
The Houston collection designed by Premium Goods, a local streetwear boutique, is grounded in heritage, pride and place. The designers looked to the visual history of U.S. Soccer and paired it with Houston’s identity as a city driven by innovation and movement. Drawing from vintage federation crests, archival American graphics, and NASA-era symbolism, the collection was created to feel timeless, honoring legacy while remaining relevant today. Space-era mission insignias inspired badge and patch design, while historic teams like the Stars and Rockets informed star motifs and retro athletic cues. The collection reflects Houston’s innovation, resilience, and multicultural energy and values that closely mirror the global nature of soccer.
Classic and cool. That’s what Charlie Hustle, the vintage T-shirt company based in Kansas City, wanted to create with their World Cup collection. The team drew inspiration from iconic elements of Kansas City and wove them together with the timeless aesthetic of U.S. soccer. They explored details from the game — patterns found in equipment, textures of the pitch, and the pride and passion of the sport — and reinterpreted them in fresh, unexpected ways. The hope was that the collection connects with a wide range of fans —those wanting to feel both sporty and stylish, those leaning into bold, edgy statements, and others who gravitate toward something playful. The designs were created with diverse personalities of soccer culture in mind.
The collection from Los Angeles was designed by Undefeated, an original authentic sneaker store and apparel brand with multiple locations around the city. Their collection draws inspiration from classic vintage European football club scarves, incorporating details such as checkers, stripes and team crests. They re-imagined these elements through Undefeated’s signature military-meets-sport aesthetic, resulting in pieces that stand out in a crowd while remaining wearable beyond the soccer field. At its core, the collection reintroduces these two sub-cultures to one another in celebration of Los Angeles.
8&9 was born between Miami and New York, two cities that live and breathe style, hustle and competition. That edge shows up in the color-blocking, typography and attitude. The apparel is bold, diverse, and built for movement, just like the streets and bright lights of the Magic City. From the crest-inspired graphics to the technical fabric choices, everything ties back to soccer’s balance of performance and passion. The phrase “Winning Since Day One” is a reminder of both USMNT pride and the brand’s roots in perseverance, authenticity, and infinite perfection.
New York or Nowhere went retro, taking inspiration from U.S. Soccer marks from the 1990s and placing U.S. Soccer at the top of brand hierarchy from the jump. For this joint partnership, they paid homage to the team’s legacy, while embodying the unity and spirit of the World Cup and the iconography of New York City, which will host the tournament Final on July 19. From the iconic Greek coffee cup pattern, the apple as an emblem of home and other marks that nod to all five boroughs, each detail serves as a tribute to the small details that make New York unlike anywhere else.
Lapstone & Hammer based in Philadelphia wanted to evoke a sense of nostalgia and patriotism while pairing that with a modern streetwear aesthetic. Many of the graphics are inspired by old hand-painted signage and vintage advertising graphics that celebrate American heritage and craftsmanship but placed in context and executed with today’s youth and fashion sensibilities at the forefront. This collection is meant to play off the old and the new, the vintage and the modern, told through the streetwear lens of Philly fashion. One of the many Easter eggs includes a hand drawing of City Hall with text that reads: “World Class Talent”
In a collaboration true to the spirit of U.S. Soccer, the designers at Huf wanted to create something both wearable and expressive that encapsulates the spirit of streetwear and skateboarding through the passion of soccer. Landing on a Chrome motif to symbolize luxury, power and the future, the theme not only represents San Francisco but all of California culture. Huf wanted to create a collection that went beyond just t-shirts and included a hat, scarf for the true supporters and a skate deck that any collector can place on display. With the red, white, and blue pushing through, any USMNT fan can recognize their identity, loyalty, and emotion represented and wear it with pride.
Seattle is known as a soccer city and, with an astonishing nine major trophies to their name, the Seattle Sounders of MLS are one of the winningest clubs around. The green in the Sounders’ uniforms comes through in Hometeam’s design, and the color is an ode to the state’s nickname as, “The Evergreen State.” The long sleeve shirt is a play on iconic goalie jerseys from years past, and with a store just two blocks from Seattle Stadium, fans attending one of the six World Cup games hosted in the city can check out this homegrown apparel on their way to watch World Cup action, including the USMNT’s group stage match against Australia on June 19.